Parks and Rec

Make a Name for Yourself (or Business) at County Parks


How would you like to see a ball field, playground or trail named after you?

The County Board of Supervisors Wednesday voted to allow individuals, businesses or non-profits to name or basically sponsor certain park amenities as part of a cost-recovery plan for the County Department of Parks and Recreation (DPR).

While the Board names county buildings and facilities, Wednesday’s vote means the Parks director has the authority to approve naming rights for 5 years or less or $15,000 or less.

Entire parks or previously named areas would retain their monikers but tennis and basketball courts, sports arenas, gardens, playgrounds and pools in addition to the above mentioned ball fields, playgrounds and trails would be available for naming sponsorships.

“It’s another way to raise money for County parks,” said Parks Director Brian Albright. “We are not going to commercialize the parks, but we want to offer opportunities for groups and individuals who want to help us maintain our award-winning park system.”

Pricing for naming rights begins at $1,000 and will depend on the value of the amenity such as location, use, visibility, construction cost and more. Parks and Recreation based the fee structure on industry and nationwide research.    

The naming rights program will get under way in the spring. For more information, visit


Tracy DeFore is a communications specialist with the County of San Diego Communications Office. Contact